The Social Compass Story
We were born when all the old rules of how to reach and engage people were crumbling. The social web had exploded all the traditional marketing paradigms and shifted the center of gravity toward a newly empowered consumer. What has since emerged are entirely new ways to communicate, explore, share, learn and especially to buy.
We are a marketing technology company whose mission is to improve on traditional methods of doing business by creating products and services designed for the way the empowered consumer lives today. We do this by fundamentally changing how businesses and brands reach and engage with people.
Social media is where we’ve begun our work, but as they say, that’s just the beginning. Our first product uses social media to re-create 1:1 marketing on a mass scale, one relevant conversation at a time. What’s next? Who knows, but as we continue to follow the social compass, we’re certain it will continue to point us to where the world is moving. And that’s where you will always find us.
Our Core Values
These values literally guide everything we do. Our culture is built around them. These are not intangibles; they are deeply ingrained in the way we conduct our business every day.
We only make things that people will find truly useful, and we never consider something as finished; everything can be improved.
We believe in the strength of the team and will not allow negativity to shift our course. We thrive on the energy of the group and work very hard to maintain an environment where personal batteries are easily recharged.
The very best thing a colleague can say is, “Hey, I’ve got an idea!” We love an empty white board; it brings out our creativity. We love tackling the big issues; it creates constructive debate. And in the end, we play by a simple but powerful rule: Best idea always wins.
For us, everything moves in two ways. It is that back and forth collaboration between our colleagues and clients that form the relationships that drive us forward. For us, it’s not “just business,” our work is a very personal commitment.